The logo was to be simple, friendly and girly. Adding stars as a graphic element helped in building a branding which worked with the different versions of the mascot character. All the stationery materials were created with a purple-red-pink theme, and using the mascot as a visual element. The different characters were important because they are the faces of different packages that YouGloGirl offers to its clients.
While working on the website as well as print design work, we wanted to maintain the friendliness and party-like feeling of the brand.